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Drive conversions (and save costs) with‘out of home’ delivery

Everyone loves home delivery, but it isn’t always the best option.

Unfortunately, it’s all too easy to miss a delivery, or end up with your parcel getting damaged, lost or stolen. This is especially an issue for busy professionals stuck in zoom calls, night shifts workers, students attending lectures or people living in high-rise apartments who rely on mailrooms.

Our data shows that 'out of home' delivery fell during lockdown. In the UK, missed deliveries dropped 43% between January 2020 and May 2021. But as consumers take back their old lifestyles they'll be home much less often, and missed delivery rates will creep back up.

‘Out of home’ delivery is emerging as a great alternative for these consumers, as well as the retailers that serve them.

Methods like lockers, PUDOs and in-store pickup give consumers more control over how they collect their order, and greater peace-of-mind while their package is stored securely in the meantime.

For example, customers who get their orders delivered to a collection point don’t need to worry about missing their delivery when they get called into the office. They can stop by the locker box at the supermarket on their way home.

It's also more sustainable: ‘out of home’ results in a 30% lower carbon footprint. For retailers, collection can also substantially lower shipping costs. 30%

Easily add ‘out of home’ delivery options without extra development

With Metapack’s Delivery Options, setting up 'out of home’ delivery as an ecommerce fulfillment option on your website couldn't be easier.

Our lightweight API integrates seamlessly with your ecommerce platform, letting you display ‘out of home’ options on your website along with accurate delivery dates and charges. You can even display your store collection locations and PUDO points on a map to highlight proximity to the customer.

After setting up 'click and collect’ at checkout with Delivery Options, Metapack customer New Look says it has increased its own store traffic.

of New Look online customers now use 'click and collect'

of global consumers make an additional purchase when collecting in-store

If you promoted ‘out of home’ to all your customers living within a 500-mile radius, and only 20% selected the option, you would save:

reduction of carbon footprint

reduction of delivery costs

Because ‘out of home’ delivery is a more flexible and secure collection method, it increases first-time delivery rates. Not only does that lower delivery costs, it can also reduce expensive customer contact.
The upshot? Happy customers and happy retailers.

Our research suggests that ‘out of home’ adoption is highest in areas with high-density living and shared front doors, combined with a scalable collection point network.The good news is that this global network is growing. Between 2018 and 2019, PUDO locations grew 36% across 57 markets.

And the industry is taking notice.

Metapack carrier partners Hermes UK and InPost have teamed up to introduce parcel lockers in Hermes Parcel shops. Meanwhile, UPS, another Metapack carrier partner, is expanding the coverage of its Access Point network. In fact, Metapack’s collection point library now totals a staggering 350,000 global locations.

Show ‘out of home’ some love at checkout

More convenient delivery choices at checkout increases conversions. One Metapack customer, River Island, increased conversions on their ecommerce website by 23% after adding 'click and collect’ to its own checkout page. View Case study

Our research shows the most popular reasons for customers selecting Click & Collect are convenience, speed and cost. Be sure to highlight these factors when promoting the option on your website: emphasize faster delivery timeframes and make it clear if in-store pickup is free. And keep in mind that branding matters. According to the recently released 'Exploring new frontiers: Navigating the evolving digital landscape', PUDOs co-located with nationally recognized retail chains consistently outperform the alternatives. In the UK, 19% of consumers chose a branded location over a closer independent.

Environmental impact is also a key consideration for consumers. According to our research, 32% of consumers value sustainable delivery more than cost and speed. Promoting ‘out of home’ delivery as a sustainable delivery option can also help to convert these environmentally conscious customers.

As ‘out of home’ delivery presents an opportunity to bundle multiple orders, the last mile of delivery can be significantly reduced – as can its CO2 footprint. In fact, ‘out of home’ deliveries are typically 30% less carbon intensive.

‘Out of home’ delivery is truly a win-win opportunity for retailers and consumers alike.

So why aren’t you offering ‘out of home’ delivery on your website? Many retailers assume it's too costly or time-consuming to integrate these options. However, that couldn’t be further from the truth

With Metapack, it’s never been easier to start reaping the rewards of ‘out of home’ delivery.

Book a demo today to see how your company can start driving more conversions.

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